Viral Ad (2)

You immediately know it is Cadburys because you can already see the logo which is the glass half full from previous adverts and also the packaging. The movement of the gorilla is very slow to match the music. The slow different camera shots of the gorilla make you more curious to see what the gorilla is doing in the studio and why he’s not in the jungle. The camera pans back to show more of the studio and the music increases. The further the camera pans back the more you can see what the gorilla is doing and you become more and more curious why he is there and playing the drums.as the advert comes to an end you can see the full product and the full logo with the bar of chocolate appears on the screen showing you that it is definitely Cadburys if you didn’t know from the start.

My opinion of this advert is that it’s very stranger but at the same time very clever as the gorilla is very life like and obviously very different from other adverts but Cadburys is known for unusual adverts as the "Cadburys eyebrow" advert shows. I also think it’s very clever how the gorilla and the chocolate have no link at all but because its completely random you tend to remember it more if it was just a boring old chocolate advert so everyitme you watch the advert or buy a bar of the chocolate you’re going to think of the gorilla playing drums.