My Official Viral Ad

In this essay I will be talking about my viral ad and who my product will appeal to (target audience) and why.

My product is an energy drink called “Animal” which is based off the energy drink Monster which

My target audience will be teenagers and young adults as they can relate to the club and how different drinks make you feel to give you more energy and feel more powered.The reason I have targeted this certain group of people is because a young child wont/wont be allowed to drink a full energy drink or any kind of one

In my first shot there will be a group of teenagers at a busy party and a while through they all get handed a can of Animal to try. They all drink the drink and the camera starts to pan around the club and everything slows down. When the camera returns to the teenagers they are still drinking the drink and as they are a different animal for each person will flash on their face and the camera will go static, then the camera starts to pan again and when it returns again they have become the full animal and destroy the club/party. The advert will end with the can and the slogan “let the animal out inside of you” and a roar at the end.